NEW YORK – Standing out is always important in the world of television, but never more so than during Upfront’s Week, an annual event that sees networks pitch their upcoming programs to potential sponsors. For the Fox Broadcasting Company this meant renting the historic Beacon Theater on Broadway, and bringing in a bevy of stars […]

NEW YORK – Upfront Week in Manhattan may well witness the most intense series of sales presentations anywhere. For a few frenetic days, broadcast and cable television networks pull out all the stops in an effort to convince advertisers to sponsor their programs. The stakes are high: up to 75 percent of advertising time is […]